The guidelines below provide the standards by which all Dunham School branding must adhere to in the digital space. From logos and typefaces to colors and buttons, this step-by-step guide illustrates the finer details of the digital design work to present clean and consistent Dunham brand.
It's important that the logos for Dunham are presented with consistent formats. Horizontal positioning makes for an easy, well-fitted display in the nav bar while the simplified versions of the logos help to avoid cluttering up the site.
For both headings and body copy, it's important that the text is easy to read and that it captures the attention of visitors to the site.
Colors are key to good clean branding, and the colors below make up the color palette complementing the Dunham brand. All colors must be used within a reasonable balance as demonstrated throughout the design and must adhere to the hex codes (#000000) demonstrated below the name of each color.